Who Uses The Internet ??? .
. . Inquiring minds want to know.
A recent survey pinpoints the
The number of Internet users has increased
by more than 50% since August 1995. The makeup of these new users has shifted from
primarily upscale, college-educated men to a mix more in line with overall population
averages. So states a study involving 2,800 Internet users recently completed by Commerce
Net and Nielsen Media Research.
Other findings include the following:
23 percent of people 16
and older in the United States and Canada have access to the Internet. 15
percent had last year.
longtime users it was found: 1) 67%
are male. 2) 88% own a home. 3) 55% have a college
degree. 4) 27% live in a household with an income of at least $80,000.
Among the newcomers
it was found: 1) 60% are male. 2) 72% own a home. 3) 39% have a college degree. 4) 17% live in a household with an income
of at least $80,000.
23% of the longtime
users are computer professionals while only 11% of the newcomers view
themselves as computer professionals.
These trends are thought to be relevant for
They support the belief that the amazing
growth of the Internet is a reality and not just hype.
The shift in the users' profile supports
the theory that the general population is embracing the Internet.
This shift also indicates the Internet is
rapidly reaching the mass market.
users were defined to be those who have used the Internet prior to August
1995. Newcomers were defined as those
who began using the Internet after August 1995.
Trends To Watch
1998 should bring about the most
rapid changes yet experienced on the Web .
Efforts to make the Internet more user-
friendly are in full swing. These developments will help to make the Internet not only a
household word, but a "household appliance" creating a mass market capable of
reaching nearly every household and business in the world..
The key lies in merging existing
technologies while driving the price point down to a level nearly everyone can afford.
A box on top of your television set, an
Internet Appliance, will perform the necessary computing duties currently handled by PC's.
The television set will replace the computer monitor. A standard phone line will bring the
signal to the box.
The replacement of the computer keyboard
with an easy to use remote control will all but obliterate the anxiety some new users
experience when considering Internet access.
Brisk sales of these affordable set top boxes are expected during the
Holiday season making the Internet Appliance a top trend to watch during the coming year.
- The Internet will continue to play a greater role
in our daily lives as more companies explore the possible uses in their daily operations.
Many businesses find their original use of the Internet, an electronic advertisement,
becomes a very small percentage of their Internet usage.
Areas of Expanded Usage:
Electronic File Transfer
Internet Phones (collaboration)
Many offices spend less than
$100.00 per month for these services